Diploma of Sport and Recreation (Marketing)This course is for people who work in or want to work in the sport and recreation industry specialising in marketing.
You will develop business, leisure and sport, legal, risk management and Customer relations core competencies and will be able to transfer and apply theoretical concepts and/or technical skill to a range of situations.
You will acquire planning and coordination skills within a sport and recreation context and will learn how to manage people, environmental performance and projects. You will also develop skills oriented towards the Marketing of a recreational facility.
This course has been developed under the Australian Quality Training Framework (AQTF) and is a nationally recognised course.
Entry Requirements
Completion of Year 12 or equivalent or Non school-leavers are selected according to eligibility and merit, vocational experience, previous study and personal competencies or currently employed in the Industry
Program Duration
Full Time: 18 months Part Time: 36 months
- Classes are normally timetabled between 9.00am and 4.00pm, Monday to Thursday
- Industry placement occurs in 2nd and 3rd semester and students are placed in the work place once a week in addition to normal classes
- Hands-on components occur throughout the course
N.B. Face to face and correspondence courses can be tailored to
an individual or group’s specific needs and requirements. AFC has
options available for this course to be delivered in a shorter time
period without compromising the quality of learning, or the value of
the qualification. Contact AFC now to find out how to enrol in this
course with a delivery and duration option that suits you best.
Applications Close
Course commences in February, April, July and September each year for full time and part time applicants.
Program Articulation
Successful completion of this program may assist students to gain entry into university and/or may contribute towards study credits.
Program Award
Diploma in Sports and Recreation (Marketing)
Teaching Methods
Teaching methods comprise supervised classroom learning, lectures, supervised practical components, work experience/practical placement and field trips.
Assessment Methods
Students are required to participate in practical activities, complete assignments, presentations, vocational projects, observation, role plays and recognition of prior learning (RPL). Assessment opportunities will be endorsed as a cluster where applicable. If a suitable strategic goal is not identified then a recognised resource will be implemented.
Tuition Language
English or other language (If Require)
Recognition of Prior Learning
Recognition of Prior Learning (RPL) is a process where a student may be granted credit or partial credit towards a qualification in recognition of skills and knowledge gained through work experience, life experience and/or formal training.
For additional information relating to RPL for this program, please contact AFC office.
Accreditation
Qualifications granted by AFC are accredited by the Queensland Government through the Department of Education, Training and the Arts. This program is nationally recognised under the Australian Quality Training Framework (AQTF). AFC National Training Provider No. 31717
Course Structure
The course structure of the Diploma of Sport and Recreation (Marketing) comprises twenty-four (24) units of competency from the national qualification. The 24 units are made up of:
- nine (9) core/compulsory units
- five (5) specialist units
- ten (10) elective units specialise in Marketing.
The approved nominal reporting hours of delivery for Diploma of Sport and Recreation (Marketing) is 770 Hours.
N.B. If a student is attempting the Diploma of Sport and Recreation (Marketing) without having completed the Certificate IV Sport and Recreation (Marketing), the student will be required to complete a further 5 pre requisite units.
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CORE UNITS
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BSBADM502A
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Manage meetings
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BSBFLM404A
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Lead work teams
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ICAITU126B
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Use advanced features of computer applications
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SRXGCSS07A
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Determine needs of client populations
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SRXINU004A
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Promote compliance with laws and legal principles
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SRXINU005A
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Manage culture and education to expand participation in a leisure and recreation service
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SRXOGN002A
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Manage projects
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SRXOHS003B
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Establish, maintain and evaluate the organisation’s Occupational Health and Safety system
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SRXRIK002A
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Manage an organisation’s risk
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SPECIALIST UNITS
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BSBMKG501A
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Evaluate marketing opportunities
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BSBMKG502A
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Establish and adjust the marketing mix
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BSBMKG503A
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Develop a marketing communications plan
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BSBMKG504A
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Implement a marketing solution
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BSBMKG505A
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Review marketing performance
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ELECTIVE COURSES SPECIALISE IN MARKETING
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BSBMGT501A
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Market services and concepts to internal customers
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BSBFLM501A
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Manage personal work priorities and professional development
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BSBFLM502A
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Provide leadership in the workplace
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BSBFLM503A
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Establish effective workplace relationships
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BSBFLM504A
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Facilitate work teams
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BSBFLM507A
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Manage quality customer service
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BSBFLM509A
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Promote continuous improvement
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SRXGOV001B
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Participate as a member of an effective Board of an organisation
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SRXGOV002B
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Undertake the role of an individual Director of an organisation
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SRXGOV004B
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Work effectively with the Board of an organisation
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What We Do
The AFC Provides Academic Qualifications for:
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