MarketingThis qualification facilitates the development of the following knowledge and skills at a national level:
- evaluating market data, distinguishing the characteristics of possible markets and assessing the viability of making changes to current operations to take advantage of marketing opportunities;
- determining the optimum marketing mix for a business through analysis of inter-related marketing components;
- preparing and developing an integrated marketing communications plan to enable the effective and efficient promotion of products and services to specific markets;
- briefing personnel responsible for various aspects of the marketing plan and the coordination of marketing, promotional and sales activities to implement and evaluate a marketing solution; and reviewing marketing performance through analysis of customer requirements, existing features of products/services and market demand to improve performance.
- segmenting the market, selecting targeting strategies and tactics, profiling of a target or target segments and the development of positioning strategies and implementation activities;
- analysing consumer behaviour to enable marketing to be targeted to specific markets and specific needs;
- analysing market data to assist in targeting marketing activities and drawing up a marketing plan;
- gathering of market intelligence to forecast market and business needs;
- implementing marketing strategies and monitoring improvement of market performance;
- establishing, maintaining and improving client relationships to support attainment of key business outcomes;
- preparing, delivering and reviewing a presentation to a target audience; and
- planning, implementing, directing and evaluating the activities of the sales team.
This qualification reflects the role of individuals who possess a sound theoretical knowledge base in marketing management and demonstrate a range of managerial skills to ensure that marketing functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns.
Career Opportunities
Sport Marketing Manager or management roles such as Marketing Manager, direct Marketing Manager, Marketing Manager specialising in Sport and Recreation.
Australian Football College offers Marketing courses through the following levels:
For more information about each course, contact AFC 1300 656 693 or email: info@afc.edu.au
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What We Do
The AFC Provides Academic Qualifications for:
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