Our Values

• Deliver value to each football community that exceeds their expectations;
• Uphold a sense of family and acknowledge past contributions;
• Maintain the highest standards of ethical conduct and sportsmanship
• Fiscal responsibility;
• Meet the needs of a diverse football community;
• Serve the greater good of the game; and
• Manage to deliver our qualifications to the whole football community through teamwork.

• Provide the primary resource of choice for football fundamentals in Australia.
• Up skill the existing members in all football fundamentals in Australia
• Recognising that diversity enriches the educational experience, improves the practice and profession of coaching and enhances creativity and professional growth in the football community
• Provide the most comprehensive academic football education program in Australia.
• Enhance the reputation of AFC convention as the leading event in Australia for football.